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Jaga pokkuru – Japanese snacks produced by Calbee

This widespread snack, produced by Calbee, has captivated style buds with its crispy texture and real potato taste. On this article, we’ll delve into the historical past, manufacturing course of, and dietary particulars of Jaga Pokkuru, providing insights into why it has change into a cherished deal with in Japan. Get able to discover the pleasant journey of this iconic Japanese snack!


What’s Jaga pokkuru?

Jaga pokkuru (じゃがポックル)

Jaga Pokkuru (じゃがポックル) is a well-liked Japanese snack produced by the Calbee firm. It’s recognized for its fundamental ingredient, which is Hokkaido-grown potatoes. Jagapokkuru is a crispy potato snack made by thinly slicing and frying the potatoes. These snacks are widespread for his or her potato taste and since they use native components. The identify “Jaga Pokkuru” is a mixture of “Jaga,” quick for “Jagaimo,” which suggests potato in Japanese, and “Pokkuru,” a play on the English phrase “crunch.”

Jaga pokkuru Historical past

Jaga pokkuru (じゃがポックル)

In 1992, Masahiko Matsuo, the third son of Takashi Matsuo, took over because the president of Calbee, and across the similar time, the event of Jagariko started. Initially, Takashi doubted its success, however by the autumn of 1997, Jagariko gained recognition. Impressed by this, Takashi aimed to create a good higher snack, resulting in the event of the unique Jaga Pokkuru. It was initially named “Pure Jaga” in 2002 and have become generally known as “Jaga Pokkuru.” Regardless of minimal promoting, it rapidly earned a fame for being scrumptious and have become a sought-after product.

Produced completely on the Calbee Chitose manufacturing facility in Hokkaido, Jagapokkuru confronted shortages on account of restricted shipments. To deal with this, memento outlets imposed buy limits or offered it as a part of units with different merchandise. Through the years, the packaging underwent modifications, together with the transition from jagged to straight edges in 2008 and modifications to the opening directions in 2009.

As of February 2010, Jaga Pokkuru had related Hokkaido-limited counterparts, together with “Imoko to Kobutaro,” “Jagari and Cane Butter,” and “Hotto Potato.” Extra sister merchandise, like “Jaga Pirika,” “Toyoshiro,” “Northern Rupee,” and “Kitamurasaki,” have been launched, every sustaining the identical coloration as the fabric. In 2012, Calbee collaborated with the Hokkaido-based restaurant firm “YOSHIMI” to launch “Jaga J,” a potato chip restricted to Hokkaido. In December 2017, Calbee launched “Jaga Rimse,” a shake-and-eat model product created by combining quick potatoes from the Jagapokkuru manufacturing course of with 4 varieties of powder. The identify “Rimse” means “dancing” within the Ainu language.

Why is Hokkaido well-known for potatoes?

Within the huge area of Hokkaido, not simply potatoes however numerous crops are grown because of ongoing analysis and enhancements in crop varieties and farming strategies. The energetic land use in Hokkaido began through the Meiji period beneath the Hokkaido Improvement Fee. Initially, makes an attempt have been made to develop grains and wheat. Nonetheless, the chilly temperatures in Hokkaido made it difficult to attain constant yields. In response, farmers turned to finding out “potatoes” as a crop that would stand up to harsh circumstances. Potatoes, recognized for his or her skill to supply a dependable harvest early in growth and function a staple meals, turned a spotlight for a lot of pioneering farmers. As time handed, with the introduction of potato varieties well-suited to Hokkaido’s land and local weather, together with the usage of giant equipment on the expansive fields, potato cultivation in Hokkaido expanded considerably. Immediately, it represents about 80% of the nation’s potato manufacturing.

The reason why it’s widespread

Jaga pokkuru (じゃがポックル)

Its recognition is as a result of it makes the many of the potato taste and has a lightweight style and crispy texture. The packaging with cute characters on it is usually certainly one of its charms. Though the manufacturing methodology and texture are much like Jagabee, offered nationwide at Calbee, Jaga Pokkuru is made with solely components produced in Hokkaido.

Creating new product primarily based on Jaga pokkuru

Jaga pokkuru (じゃがポックル)

When the corporate created a brand new product, they paid shut consideration to what makes Jaga Pokkuru particular, like its genuine potato style, crispy texture, and connection to Hokkaido. For the brand new taste, they determined to make use of scallops, a plentiful marine useful resource in Hokkaido recognized for its acquainted style. The problem was to stability the scallop taste with a salty style that may counteract any robust seafood scent. It wasn’t simple – they went by about 100 trial productions – however we lastly achieved the distinct style they have been aiming for.

What are the price and energy of Jaga Pokkuru?

Jaga pokkuru (じゃがポックル)

There are two flavors out there, every with its personal product particulars. The “Salty Style of Okhotsk” taste incorporates components like potato from Hokkaido, vegetable oil, starch decomposition merchandise, salt, and scallop extract powder. The “Scallop Salty” taste contains potato from Hokkaido, vegetable oil, starch decomposition product, salt, and kelp extract powder. Relating to vitamin, one bag (18g) of both taste has 105kcal or 106kcal, with protein at 0.8g, fats at 7.2g, carbohydrates at 9.3g or 9.4g, and a salt equal of 0.1g. The common value for a pack of 10 baggage (18g every) is 1,050 yen for the “Salty Style of Okhotsk” and 1,070 yen for the “Scallop Salty” taste.

Jaga pokkuru FAQ

When was the unique Jaga Pokkuru launched?

The unique Jaga Pokkuru, initially offered beneath “Pure Jaga,” was launched in 2002 and later modified to “Jaga Pokkuru.”

The place is Jaga Pokkuru produced?

Locals completely produced this on the Calbee Chitose manufacturing facility in Hokkaido, Japan.

Easy methods to make Jaga pokkuru?


Put together the Potatoes

Use available Hokkaido potatoes from supermarkets and lower them into stick shapes.


Take away Moisture and Coat with Flour

Pat the potato sticks dry with kitchen paper to take away extra moisture. Sprinkle flour evenly over the sticks, making certain they’re well-coated.

 Preliminary Frying

Use a fryer or frying pan to fry the coated potato sticks as soon as in rice oil. Be cautious to not over-fry; the aim is to not obtain a golden brown coloration at this stage.

Freeze the Fried Potatoes

Enable the partially fried potatoes to chill, then retailer them within the freezer. For instant consumption, take them out after about 2 hours.

Second Frying and Seasoning

Earlier than serving, sprinkle cornstarch evenly over the frozen potato sticks. Fry them once more in rice oil till they flip golden brown, which generally takes 10 to fifteen minutes in a non-frying toaster oven. As soon as carried out, place the crispy Jagapokkuru in a bowl, add your most well-liked seasonings, stir, and revel in!

The place to purchase Jaga pokkuru?

Jaga Pokkuru shouldn’t be offered in every single place in Hokkaido. Nonetheless, there’s a excessive chance that the above outlets promote it. You can even purchase Jagapokkuru at retail shops in Hokkaido. Though it varies by retailer, you possibly can see this at supermarkets similar to Aeon and Seiyu and comfort shops similar to Lawson and 7-Eleven.


This snack is manufactured and offered by the home confectionery producer Calbee beneath Potato Farm. This Hokkaido-limited product is produce solely at Calbee’s Chitose manufacturing facility. “Jaga Pokkuru Okhotsk Salt Taste” is a memento product from Hokkaido. Retailer gross sales restricted to Hokkaido, primarily at memento outlets and airports.

Tackle: 1 Chome−9−1 Marunouchi, Chiyoda Metropolis, Tokyo, Japan
Telephone quantity: 0120-55-8570
Hours open: 10:00-16:00 (excluding Saturdays, Sundays, and holidays)
Web site: https://www.calbee.co.jp/

Remaining Ideas

Jaga pokkuru (じゃがポックル)

To sum up, Jaga Pokkuru is a well-liked Japanese snack. It has a crunchy texture and actual potato taste. The snack is available in totally different flavors, similar to Salty Style of Okhotsk and Scallop Salty. Produced completely in Hokkaido, these snacks have change into a regional favourite. After studying about its historical past, manufacturing course of, and vitamin, strive it for your self and style its deliciousness.

You possibly can examine some Japanese dishes beneath that we all know you want to strive too.

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